Senior Studio Project

New Roots serves as a place that has the capacity to ameliorate the loneliness and isolation feelings common in the immigrant experience. It’s a place to embrace and celebrate those differences while bringing people together. The use of unconventional branding elements for the program is designed to generate a fun and welcoming environment where relationships can grow, develop and evolve organically without the pressure of formality. Building upon personal experience and months of research, New Roots is dedicated to all the individuals who struggle to define and accept their cultural identity within their existing surroundings.